Fenway Group can help you build out the perfect experience for your users across your applications, as well as within each of your existing services. We integrate UX into all your user touchpoints to foster adoption and increase customer satisfaction.

Social Media

What is our ROI on Social Media?

At Fenway Group, everything starts with the business case, and social media is no different. The first step in our Social Media Velocity Framework is a Social Media Assessment that:

  • Compares the social media presence of your brand with that of the competition and the industry as a whole
  • Analyzes where and how your customers are active on social media now, and where they will be active in the near future
  • Establishes the business case and expected ROI of improving the brand’s social media footprint

Fenway Social Media Velocity Framework

Social Media Strategy

Merging the findings from this assessment with your brand identity and goals, we then help to craft a Social Media Strategy that will positively impact brand awareness and conversion rates by establishing the marketing channels, external communities, technology, talent and UX considerations that will deliver the most impact.

Social Media Playbook

Top brands don’t settle for taking part in the conversation. Fenway will take your social media engagement to the next level by crafting a Social Media Playbook that will enable you to drive the conversation and create your own social ecosystem. The Social Media Playbook will lay out the social media initiatives necessary to achieve your social media strategy and reliably track conversion, engagement, ROI, lifetime customer value, audience growth and social activity.

Social Media Initiatives

Confident Social Media execution requires thorough analytics, community and risk/crisis management, omnichannel content creation and management, vigilant monitoring, nimble responsiveness and timely reporting. Audiences must then be continually audited to keep pace with trends and uncover unmet needs. Our Social Media Managed Services will keep you timely, relevant and aware.

The result is a highly interactive social ecosystem designed to acquire the right audience and the ability engage with it to create brand champions.


 




UX & Creative

Empathy for the context of a problem
Creativity in the generation of insights and solutions
Rationality in fitting solutions to the context

 

Today’s consumers have come to expect excellent user experiences. In an omnichannel world, delivering a compelling experience means designing and optimizing design across a variety of platforms and touchpoints.

Fenway’s UX consultants blend Visual Design, Information Architecture, Interaction Design, Usability, and Accessibility to optimize the consumer’s overall experience with the brand.

The result is beautiful design blended with a seamless and responsive user experience that delights the consumer whenever they touch the brand.

We begin with a UX & Creative assessment that surveys the current state of the consumer’s experience. From there, we work with you to develop a comprehensive omnichannel UX & Creative strategy. With this strategy in place, we can craft an optimal brand experience, bringing to bear familiar tools like:

  • Flows and Navigation Maps
  • User Segmentation and Stories
  • Wireframes
  • Prototypes
  • Graphical mockups

 

 

Omnichannel UX & Ecommerce

It's hard to find things that won't sell online.
~ Jeff Bezos, founder, Amazon

Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel strategies.

Fenway Group’s omnichannel UX and technology frameworks are designed to accelerate time-to-market with responsive and adaptive customer interactions across all brand touchpoints including:

  • Web
  • Social media
  • Mobile
  • In-Store
  • Search
  • Email
  • Television
  • Direct Mail, catalog, etc.
  • Chat
  • Supply chain interactions

 

The result is an all-encompassing Omnichannel UX & E-commerce Playbook that lays out an actionable set of creative and digital initiatives.