Vice President of eCommerce, Vice President of Customer Service, Vice President of Marketing
Poor customer satisfaction
Reason For Issue(s)
Inaccurate, disparate and untimely information disseminated across multiple customer facing websites
Improve customer satisfaction via online platform while implementing new solution into customer’s current and future architecture.
Design user interface to ensure adoption and ease-of-use.
Created an e-solution that enabled online sales, enhanced and added customer self-service capabilities.
Consolidated 25 regional URL’s into one universal website, common and consistent messaging
Created an organizational process to support online sales and customer support
Web application development, business intelligence, process improvement, UX, system integration
Reduced ordering costs
Solution paid for itself within eight months
Solution integrated branding for online with offline campaigns