Improve customer retention by cross selling existing customers with the self-guidance ability to pick and choose alternative products such as home phone, Internet, home security, mobile, TV and related bundles
A self-guided portal allowing existing customers to pick and choose products and services from different business lines and purchase them under one transaction.
Fenway provided a collaborative consulting team that delivered the realization of the customer’s vision
Portal, web application development, business intelligence, process improvement, UX, system integration.
Average customer owns 2.5 – 3.5 services.
Customer retention increased 28%.
Reduced call center dependency allowing resource reduction and redeployment.
Retention cost savings is estimated to be in the range of $5,000,000 annually.