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Vice President of Marketing
Dependency on third parties for content management. High cost associated with supporting two websites with varying content types, technologies, and platforms.
Reason For Issue(s)
No tools and processes to support content management. Lack of integration of health management information, tools and resources.
Create a new website to serve different audiences: corporate clients and consumers by integrating two sites.
Deployed a content management system. Employed a modular architecture to enable Mayo Clinic to integrate third party components and dynamic content.
Web application development, UX and systems integration.
Reduced dependency on 3rd parties for content management. Reduced maintenance expenses, and eliminated outsourcing costs.
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